Passage 6
With an increasing array of innovations and research emerging from low-income
countries there is a growing recognition that even high-income countries could
learn from these contexts. It is well known that the source of a product influences
perception of that product, but little research has examined whether this applies
also in evidence-based medicine and decision-making. In order to examine
likely barriers to learning from low-income countries, this study uses established
methods in cognitive psychology to explore whether healthcare professionals and
researchers implicitly associate good research with rich countries more so than
with poor countries.
[A] Computer-based Implicit Association Test (IAT) [was] distributed to healthcare
professionals and researchers. Stimuli representing Rich Countries were chosen
from OECD members in the top ten (>$36,000 per capita) World Bank rankings and
Poor Countries were chosen from the bottom thirty (<$1000 per capita) countries
by GDP per capita, in both cases giving attention to regional representation. Stimuli
representing Research were descriptors of the motivation (objective/biased), value
(useful/worthless), clarity (precise/vague), process (transparent/dishonest), and
trustworthiness (credible/unreliable) of research.
Three hundred twenty one tests were completed in a four-week period between
March and April 2015. The mean Implicit Association Test result…for the sample
was 0.57 (95% CI 0.52 to 0.61) indicating that on average our sample exhibited
moderately strong implicit associations between Rich Countries and Good
Research. People over 40 years of age were less likely to exhibit pro-poor implicit
associations, and being a peer reviewer contributes to a more pro-poor association.
The majority of our participants associate Good Research with Rich Countries,
compared to Poor Countries. Implicit associations such as these might disfavor
research from poor countries in research evaluation, evidence-based medicine and
diffusion of innovations.
Measuring the bias against low-income country research: an Implicit Association
Test. Adapted from Harris et al. (2017).
Which of the following is the strongest example of ethnocentrism?
A) Neglecting friendship with people of other races because of obvious
language barriers
B) Opting to spend time with peers with whom one shares mutual interests
and values
C) Discounting foreign cultural practices without making any effort to
understand them
D) Preferring one’s own family members to individuals of a another’s family
Correct answer is C
Of the options presented, the scenario in Answer C is the strongest example of
ethnocentrism. Discounting foreign cultural practices without making any effort to
understand them reflects the core of ethnocentrism: presuming that the cultural
practices of others are inferior to one’s own and, as a result, engaging in behavior
that reflects this belief.